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Often images are short on background. Many times, a client will send in an ad with the image placed off to one side so that one portion of the image does not fill the full crop of the ad. I think they do this because they can! Needless to say, it will often be necessary to rework the supplied image to fill the needs of the client's ad. Or, on occasion, the image may fill the ad, but an extra image may be needed to satisfy the printer's needs in the form of bleed. In this section, we'll discuss ways to create "more" background.
Sometimes clients want to give the impression that an image is moving, but show motion in such a way that it is stepped. The steps may show how many actions are required to use a tool, for instance. In the following example, I'll use the hammer shown in Figure 4-35 and show it moved through a range of motion.
Adding motion to cars is typical request. This is often done because the client or manufacturer does not want to put excess mileage on to the vehicle or run the risk of damaging a new car. In this example, we'll take the car out of its stationary background and add motion to the background and the wheels. Figure 4-17 shows our sample vehicle standing perfectly still. While using the Liquify tool may be kind of fun for turning people you don't particularly like into aliens with big bulging eyes, I find that it has very practical uses as well. If used sparingly, it can be applied to realistically alter a subject's facial expression. In our example, let's change the demeanor of the model in Figure 4-14 to put a slight smile on her face. One common request I receive from clients is to add smoke or steam to an image. Sometimes the desired effect is wispy, floating steam to make a muffin look fresh from the oven; sometimes it's a strong, forceful stream to indicate an iron's wrinkle-fighting power. Knowing how to make steam is a handy tool.
Sony ultracompact Cyber-shot cameras are known for sporting innovative, minimalist designs and snapping great shots. Unfortunately, they're also known for high prices. The 8.1-megapixel Sony Cyber-shot DSC-T2 is no exception, and at $349.99 (direct), it's $50 more expensive than its sibling, the DSC-T70, which has a bigger and wider touch-screen LCD. And the T70 is already more expensive than competing cameras from other manufacturers. What sets the T2 apart is its 4GB of onboard memory, which is seriously spacious compared with the standard-issue 32MB or so you get with most point-and-shoots, so you won't have to spend any extra cash on memory cards. Add good looks, easy-to-use touch-screen controls, and impressive image quality, and you've got a camera that should please style-conscious snapshooters.
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